The controversy around India’s Got Latent has had a big impact, not just on Ranveer Allahbadia but on many influencers. The backlash has caused influencer marketing rates to drop, and some influencers have even lost brand deals.
Big Drop in Influencer Earnings
A report by Money Control says that the controversy has created a ripple effect. Many influencers are facing a drop in their earnings.
Sumon K Chakrabarti, CEO of the ad agency Buffalo Soldiers, said, “Rates have fallen by more than 50% in some cases. Some influencers are not even being considered for deals anymore.”
Lifestyle and travel influencer Shivaditya Barjatya also shared that influencer rates have dropped by 5-10%. He explained, “A big influencer who charged around ₹2.5 lakh now gets 5-7% less. Brands are more careful now, and influencers are facing more scrutiny.”
Even comedian Samay Raina lost a brand deal because of the controversy. He was about to sign a contract with an energy drink company, but the deal was canceled.
Caution Among Influencers
The controversy has made influencers more careful about what they say. Influencer Ankita Rai said that she knows of several influencers who lost brand deals.
Stand-up comedian Harsh Gujral even removed two episodes of his show Escape Room because he was afraid of backlash.
What Happened in the India’s Got Latent Controversy?
Last month, Ranveer Allahbadia made an inappropriate comment on India’s Got Latent, a YouTube show hosted by Samay Raina.
During a members-only episode, Ranveer asked a contestant, “Would you rather watch your parents have sex every day for the rest of your life or join in once and stop it forever?”
His comment was criticized on social media. Later, Ranveer apologized in a video message. However, the damage was done, and the backlash continued.
Last week, Ranveer and Apoorva Mukhija appeared before the National Commission for Women (NCW). They were questioned for hours and had to submit written apologies.
Conclusion
The India’s Got Latent controversy has affected many influencers, even those who were not directly involved. Brands are now more careful when working with influencers, and marketing rates have dropped. This shows how one controversy can have a big impact on the entire influencer community.
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